How Financial Services are Banking on the Future of AI

The potential of AI technologies in the banking, asset management, fund industry and finance industry is monumental, AI is not only revolutionising…

Wendy Jephson

CEO & Co-Founder

Let's Think

Our purpose at Let’s Think is to help people think brilliantly with technology to think with. As CEO and Co-Founder of Let’s Think, Wendy is forging the team and the technology to deliver on this purpose.

Dual qualified as a commercial lawyer and Business Psychologist with domain expertise in healthcare and financial services, Let’s Think is Wendy’s second start up. As Co-Founder & Chief Behavioural Scientist, Wendy was instrumental in the original vision, growth phase and acquisition of her first company, Sybenetix, by Nasdaq. At Nasdaq she created and led their new Research & Ideation function. A cross-functional and interdisciplinary team combining behavioural and computer science, financial domain knowledge, and advanced analytics to bring diverse thinking and cross-industry experience to designing and delivering technology to solve some of the biggest challenges facing financial services.

Recognised as a leader in her field, Wendy regularly delivers keynotes to Regulators, Buy and Sell-side organisations and leading universities around the world on topics as diverse as AI, Surveillance, Technology Design, Cognitive Engineering, Organisational Resilience and Conduct and Culture.