Tom Guy,
Managing Director,
Etc. at BT Group

The Disruption Buzzword, What Does It Really Mean for Start-ups?

Disruption. It’s a word that’s thrown around in boardrooms and at keynotes almost daily. It conjures up images of Apple, Nike and Netflix… of genius marketing campaigns and game changing new technologies. But critically, being disruptive is now expected of the start-ups of today. But what does it really mean? Learning from over two decades working at businesses he likes to call ‘start-ups within corporates’, Tom Guy, Managing Director at BT Group’s start-up incubation hub, Etc. will take to the stage to discuss the key differentiators of true disruption, the common pitfalls businesses fall into and the ways that start-ups can make sure they’re truly innovating.